There is no single leader but if people like Matt Walsh point out targets, and that gets shared around, that can direct a lot of focus onto a couple companies.
I am thinking the right may be stretching itself too much, they shouldn't be attacking everyone with a rainbow flag they should stick to attacking Budweiser, the embargo is working so well because a majority of their drinkers are lower-middle class American men who don't want gender identity politics being perpetuated by a company that can have no other business around them other than virtue signaling.
I mean some people are attacking Target now and I have to ask how they are supposed to emulate the same measure of success? Every Target I have been too are literally the definition of 'modern' and 'hip' with locations only in larger cities.
People should just stick to driving Bud into the ground to make an example of them so they will become a cautionary tale in business and that would do more to stop 'virtue signaling' where it isn't remotely necessary or needed.
I don't see why not to aim for both. Much beyond that might be a stretch. But these are bith very different companies with different products, so boycotting each isn't a bad idea.
Additionally, for the very reasons you describe is why i think they should aim for target. Show even a progressive company like them that they can be taken down a peg.
And like Walsh has pointed out, it's a different demographic. Conservative men took down Bud Light. Now it's time for Conservative women to be heard with target.