And that is the beginning of why the situation is a mess to begin with. Progressive race politics ruin everything. Because that's what this is about, current day (as opposed to yesterday's, it wasn't such a hot topic around the time all these things were named after Confederates to begin with) politics.Turns out associating yourself or your organization with the Confederate States of America tends to be bad for marketing, investment potential, and public relations. Which are actually important for organizations to consider, if they aren't just trying to cater to people who support and embrace Confederate mythology of the war.
A more healthy attitude would be something along the lines of what European countries have towards their not even necessarily constitutional monarchs of history. Even though they definitely weren't democratic, and usually had the majority of population in serfdom. Sometimes on top of more directly analogous ethnic spats - yet you don't see Scots and Irish demanding UK condemn most of its pre-modern era historical figures, even though they could find similar reasons to do so if they wanted to.