I did the same. Bought myself a good quality double safety razor handle and enough blades to last me two years if I swap them out once a week. I much prefer it to the mach 3's I used to use.
So good job on losing a customer Gillette
Gillette lost 8 billion over the toxic masculinity ad
- Thread starter Rocinante
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I did the same. Bought myself a good quality double safety razor handle and enough blades to last me two years if I swap them out once a week. I much prefer it to the mach 3's I used to use.
So good job on losing a customer Gillette
Kobold
The ambivalent trickster
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Yes, I too dropped Gillett after the last 'get woke, go broke' they pulled, wasn't the ad put together by a literal man-hater British woman?
The moral that companies keep failing to abide by is to stay OUT of anything political or controversial by the risk of alienating your customers base... as P&G hopefully now realizes by losing 8 BILLION DOLLARS!
Yes, I too dropped Gillett after the last 'get woke, go broke' they pulled, wasn't the ad put together by a literal man-hater British woman?
The moral that companies keep failing to abide by is to stay OUT of anything political or controversial by the risk of alienating your customers base... as P&G hopefully now realizes by losing 8 BILLION DOLLARS!
Dont go walk up and try and talk to a woman. All men are a part of a problem and need to do better. Its talking down to men as toxically masculine. Meanwhile they also did this.
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Culture war is stupid, both sides.
So, continue? It's an ad. Who the fuck even watches ads, if they can get away with it.
If an ad encouraged women to dress modestly to prevent rape, would your reaction be the same? Hey, just turn off the TV! They're just trying to make money in every way they can, no need to make a fuss!
Fuck, fuck it, company is probably shit regardless of the ad just due to it existing within capitalism, it's not like my position on its existence is gonna change lol
Didn't Gillette also have an ad with a dad trying to teach his daughter how to shave because she was 'transitioning' to a boy? 😆
Like so far we've got:
'All men behaviour bad! you ought to be ashamed of yourselves'
'obese fat women, yay!'
and
'lets encourage kids to start down the path to radical reconstructive surgery by indulging mental illness'
Gillette was never the cheapest, all it had going for it was presence of mind and advertising and it then shot that in the foot by associating itself with a bunch of stuff that a great deal many men would find condescendingly annoying, unattractive or repugnant. Oh and it aligned itself with feminists because who better to sell products to men than feminists right? the political force so unattractive that even most women don't consider themselves feminists
www.bbc.com
I'm sure other stuff did impact Gillettes bottom line and that the full $8billion loss is not soley due to this 'wokeness' push. But if that is so then the 'wokeness' push couldn't have come at a possibly worse time.
Like so far we've got:
'All men behaviour bad! you ought to be ashamed of yourselves'
'obese fat women, yay!'
and
'lets encourage kids to start down the path to radical reconstructive surgery by indulging mental illness'
Gillette was never the cheapest, all it had going for it was presence of mind and advertising and it then shot that in the foot by associating itself with a bunch of stuff that a great deal many men would find condescendingly annoying, unattractive or repugnant. Oh and it aligned itself with feminists because who better to sell products to men than feminists right? the political force so unattractive that even most women don't consider themselves feminists
Why so many young women don't call themselves feminist
A minority of women say they are feminists, despite believing in equality.
www.bbc.com
I'm sure other stuff did impact Gillettes bottom line and that the full $8billion loss is not soley due to this 'wokeness' push. But if that is so then the 'wokeness' push couldn't have come at a possibly worse time.
So literally every company is shit just for... "existing in capitalism"? So if some poor guy is just trying to make ends meet by, say, fixing shoes and charging money for it, something for which he would have been arrested in the Soviet Union, he's shit because he "exists in capitalism"? And a company that calls accuses large swaths of the population of horrible things without basis is totally just as horrible as one that doesn't?
No. All that is morally reprehensible nonsense.
The company is a sociopath only looking to make money. It's just as likely to post an ad about feminism as kill a child in an occult ritual, if either would result in better profits.
Your free wheeling post managed to hit the soviet union, to which I offer the highest congratulations, and the deepest guffaws.
Companies are run by people who have all kinds of beliefs and ideas. Actions can have levels of profit motivation or of belief in a cause attached to them. Right now tech companies dont seem to care much at all about profit and are more about changing society to how they wish to see it using their power, as they already make so much money already. Companies arent sociopaths, they are conglomerations of people and those companies reflect those people. If capitalism really was just making money in the best ways possible we wouldn't have many issues with our economy really.
Isn't capitalism competition typified? Strong moral opinions, if unprofitable, should be outcompeted in the market, should they not?
If you're talking about the interested guy approaching the woman walking by and getting stopped by another guy, no, I didn't consider that "toxic" behavior needing to be stopped, and it was definitely one of the bits in the ad that was not thought through. I got the context that the guy was leering at the woman and was going to bug her, but they really should've made it a bit more clear. A whistle or something.
OTOH, calling for guys to be careful of not letting things get toxic, of not ignoring the boy pushing another one down and just calling it "Boys will be boys", I don't see that as "we're all a part of the problem", I see that as encouraging people to not be complacent about these things. There is such a thing as toxic masculinity, and it should be watched for.
That is just me, of course, and clearly others felt the video was being condescending to them.
Ugh, this.
Listen, I'm fat. I've been fat since I was a kid. I was verbally and even physically abused in school by classmates for being the fat kid (and especially the fat Christian kid who thought fighting back was wrong, go tell the teachers... oh, the principal can't do anything because I didn't have witnesses, 'your word against theirs'). I understand the "fatshaming" thing and the desire to not demean and dehumanize the obese.
But they take it way too fucking far. I don't want to be bullied or treated like crap, but at the same time, I'm not fucking healthy. I struggle with my impulses and often lose, and odds are it's gonna kill me one day. I do not want people trying to say it's okay to be fat. It's not. It's not okay to bully or harrass or abuse fat people, but being fat shouldn't be glorified either.
So on this, yes, Gillette's ads like this, and this entire fad, should die before it causes actual people to die.
There is no such thing as toxic masculinity though. Its a parade of dads doing that, and boy's will be boy's and letting kids fight is a totally valid thing to do. Its good for them.
Even if the "kids fighting" is "one kid pushing around and knocking over another who's asking him to get off/stop?"
Or the idea that "boys/men don't cry! Shut up and don't cry, if you cry you're not a real man!" Sometimes that can even go to showing any kind of softer emotion.
I have a friend who constantly injures himself and holds up his entire work crew cause he doesn't want to admit weakness, seems toxic to me bruv
Theres a middle ground to both. You should be able to fight, its a skill you just should have. Everyone needs a good punch in the face every now and then and to know what that feels like. Stoicism is also good to an extent. There is absolutely a value in being able to suck it up and press on and not be vulnerable and overly emotional, the vulnerable and over emotional are easily taken advantage of.
Thats stupidity but I wouldnt call that toxic masculinity. That term exists to kill masculinity.
@FriedCFour
I fixed your post, you clearly forgot the spoiler tags for that crime against human decency and vision that you posted.
I fixed your post, you clearly forgot the spoiler tags for that crime against human decency and vision that you posted.
Its
A)Toxic
B)Based in his unhealthy relationship to the concept of masculinity
If the shoe fits
I'm sorry, but to me, that's like saying toxic chemicals exists to kill chemistry, or toxic politics exists to kill politics.
Toxic masculinity as used and applied is to say that societally masculinity is toxic and responsible for a whole host of societal ills. That is just not true. Individuals can have unhealthy ideas and opinions but it serves as an argument that masculinity is entirely a social construct and a bad one.