China has issued new regulation on the live-streaming industry that lists 31 banned behaviours, raising the bar for influencers to talk about certain topics, in the government’s latest effort to regulate the booming digital economy.
The 18-point guideline, published by the National Radio and Television Administration and the Ministry of Culture and Tourism on Wednesday, requires influencers to have relevant qualifications to discuss some topics, such as law, finance, medicine and education, although authorities did not specify the qualifications needed.
The 31 banned behaviours during live-streaming sessions include publishing content that weakens or distorts the leadership of the Chinese Communist Party, the socialist system or the country’s reforms and opening-up.