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Fair enough. :P Looking back, Gillette wouldn't have suffered such a loss by merely being woke. If it gave money to groups decrying "toxic masculinity", not as many people would have cared. There would have been even less people who cared about it than who cared about Chik-Fil-A donating to...

The issue with Gillette is that the population they were virtue signalling towards either don't buy their razors or fall far short of the population that do. Meanwhile, Chick-fil-A alienated a far smaller population that probably didn't give or take much profit away and made more money from...