The advancement of technology is in direct service to increasing the speed of memetic transmission. It was intergenerational in old centuries. Modernity allowed for easy unilateral transmission of the required path. The vectors came into the arms of corporate, golden age of advertising. Now it's trickling into populistic transmission of memes. With each new threshold reached, the pool of transmitters grew. First it was only significant authors, then a scribe caste, the whole ruling class, those who grabbed enough transient power, in the current year it is available to any but the deprived. Each mind in the pool was given the potential to inflict mutation onto culture, thus its evolutionary speed was increased. The sequoia trees of old ideology have been placed under an onslaught of plagues, the memetic equivalents of microbes. The worldwide culture is being turned to yoghurt.