Socially speaking, the cities still have a lot to provide that the country doesn't. Being able to find five different ethnic restaurants within a fifteen minute walk of your apartment, easy access to entertainment, often of better quality (live music performances and concerts, f'rex, or amusement parks).
The flipside is that the Rurals also have much to give that cities can't, such as peace and quiet, being able to see a deer eating on your lawn first thing in the morning, and knowing everybody in your local village by name.
Right now cities are winning for the simple reason that the factories are in the cities and therefore the jobs are in the cities. With that taken out from under I'd expect to see the rural side stop dying and begin to expand a bit, likely reaching equilibrium after a point depending on populations. Some people like the bright lights and city streets and would want to stay while others want to quiet of the countryside and would move.
The social upheaval though, would be horrific. A large majority of the economy runs on consumer spending habits. Suddenly, a majority of those items don't need to be made. A [Insert currently popular children's character] mask for ten dollars or I can just print my own for 4 cents of plastic tubing? Hmm, let me think about that. Yeah, think I'll go with the printed mask.
This may ironically lead to some severe improvement in the entertainment industry. The Merch is a major factor in movie profitability, movies that are relatively poor performers are often forgiven if their Merch sells well and some decisions that seem extremely strange (Such as killing almost the entire Autobot cast in the opening of the Transformers Movie only to quickly introduce their slightly-different replacements) often make sense once you take the Merch into account. Ironically this means movies will have to make money and stand on their own two feet, no longer able to ride the toyetic shoulders of their Merch.
Innovation may increase dramatically. With millions of people coming up with new things to sculpt, we may start finding solutions to problems we didn't even know we have. Problems we know we have will have more people coming up with solutions to them using their 3D printer. Some businesses will get a tremendous boost, for instance antique cars are often irreparable because the parts simply don't exist anymore and there's nothing to be done. There's an entire industry built around "Restomods" for people who really want to restore a car but the parts don't exist anymore. With 3D printers they'll be able to make the lost parts but car enthusiasts won't stop there, they'll start modding. Once that happens the innovative tools and techniques they create will get out and be applied across the board leading to all kinds of new inventions, not just cars. but all fields of interest.
Over time I'd expect a major shift as the initial upheaval slows down. Copyright law will need to be written into something saner but probably won't. Merchandising will be harder and that's a good thing. Ultimately the wealthy with working factories will be able to do more advanced printing and will have an edge in quality, but they can't push their profit margins very hard. Expect a lot of focus on brand names and veblen gooding even cheap items. Ad campaigns will stress how you can only get a real Louis Vuitton plastic sippy cup from one place, and it's not your 3D printer but authorized dealerships. How many people will listen, well...