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Read about Gerald Ratner's gaffe in school. He only blames himself for that. He said the quiet part out loud. Jewelry is 99% hype, marketing, and markup. There's an 1884 short story - The Necklace - where a gal of modest means borrows a diamond necklace from a friend. She then loses it...

The main thing shareholders and creditors care about - in the aggregate - are the numbers which show up on the financial statements. If management sufficiently irritates enough of them (or just one big one) by screwing the pooch they're going get sued and lose.

The gal who manages the liquor store I shop at relayed what their AB rep told her. Paraphrased: "The transgender person is not a Bud Light spokesman. It was just a special can to acknowledge the transition." Sounds like damage control spin to me. She went on to mention that Coors is the...