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Something that no-one talks about in all this is the degree and frequency of offence. Disney and Amazon are repeat and egregious offenders, so it makes more sense that "Get Woke, Go Broke" would hit them harder and longer. A lot of the other cases the article listed are one-off events that...

https://www.rollingstone.com/culture/culture-features/woke-companies-broke-profits-1234710724/ Companies listed: Keurig Dr Pepper Inc. Dropped from $120.26 per share to $24.96 when the deal happened, highest it's been since then is $34.98. $120 wasn't even a spike, it was an upward slope...