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ST and SW have a similar problem where the books HAVE to be tied in with one or more main characters in the show. The fear seems to be that no one wants to read a book that isn't about someone from the shows or movies. Which is understandable, but ST and SW are both large enough that they should...

And that highlights a more recent problem with Star Trek. It's basically going to be an ideological warzone. If one were to be made, the suits would want it to tie into Star Trek Picard (or...STD...*shudder*)...which is NOT going to be popular with the fanbase, but instead with political...

Pretty much this. The problem comes down primarily to #3 though. Star Trek's problem is that it needed a Mass Effect sort of game; a story that revolves around the player and allows them to interact with the major races (ie, politics), an interesting crew, and making major decisions that affect...