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If you start by trying to "have a message" your story will flop. Start with a good story, with interesting characters and an imaginative setting, and you will also be presenting a message without really trying. What message it will be will depend on you. With some people, the message they...

In order to be a success, fiction has to keep people's attention. The story and the characters have to be something the reader cares about. Lord of the Rings does not preach about the dangers of ambition. It shows examples.