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It's explicitly dividing the stock itself, so if they do it to double the amount of stock, you have two at half the price. Same value in-the-moment, lower minimum buy-in cost. It's rather essential to maintain trade volume when the valuation goes nuts.

Depends on what added features are involved. I'd definitely agree if it was stuff like backend engagement data summaries, or shared access setups so that the PR staff don't need to be given the main permissions to use the corporate account.