Ban jet fuel and other hydrocarbon based fuels.
Perhaps have "Peak Oil" be a real thing early enough to make use as aircraft fuel uneconomical? Or fail to descover appropriate refinement in time. Or the aerodynamics of lifting wings take longer to crack causing a better head-start.
I'd be interested in figuring out the "unobtanium" for an envelope material as the starting point, then working out a plausible best-fit. Rigid but not brittle for aerodynamic optimization, high strength to weight ratio to handle weather and sub-atmospheric internal pressure, tolerant of hydrogen fires to prevent a Hindenburg as one ignition point won't set off additional gas-cells...
My first instinct is some peculiar setup of resins and synthetic fibers coming about early, where an extremely primitive composite construction is
close enough to ideal to make reduced-pressure gas cells viable while simultaneously saving structural weight over the historic equivalents.
Then further advancements allow continually lower pressures as material science gets a
dramatic kick in the balls, all timed such that even when heavier than air flight
is figured out it isn't nearly so big a shake-up because the fuel costs would be murder on the airliner ticket and the startup costs for zeppelins have already been amortized.
...More fantastically, a folding zeppelin you pull out with a hydraulic system, automatically re-depressurizing itself in the process, would save a dramatic amount of hangar space, perhaps going so far as to doing a great deal of the work in enabling the old flying aircraft carrier concepts.