Canada Seeking out Social Media Influencers to Push Out Good News About Gov't Shipbuilding

[Husky_Khan]

Things I wasn't expecting to read this morning.

Sadly the messaging is being pushed out to academics, defence analysts and PR companies as opposed to your favorite Hearts of Iron 4 or World of Warships Streamer or Pop History YouTuber.

“We are asking for your help in promoting the values, benefits and impacts of the Strategy by amplifying our campaign messages on your social media channels and throughout your networks,” the Public Services and Procurement Canada (PSPC) recruitment document for social media influencers noted.

It is being sent out to various companies and defence analysts and academics who are deemed supportive of the shipbuilding program. They are to be provided with positive messages and data by PSPC about federal shipbuilding with an emphasis on jobs being created. But in their roles as “key crew influencers” those pushing out the positive messages wouldn’t reveal the government was behind the propaganda campaign, warned sources who leaked details about the new program to this newspaper.

With this sort of myopic PR, it's no wonder the Canadian shipbuilding program is in such dire straights. If they really wanna increase positive engagement they'd be sponsoring Canadian Navy lore videos and such.

Government quietly seeks influencers to push out good news about troubled shipbuilding program

As the country’s shipbuilding strategy continues to pile up billions of dollars in extra costs to taxpayers, Public Services and Procurement Canada is quietly…

ottawacitizen.com